· 25k reads

An interesting topic is a great start, but even stories that are well written in terms of their content can be let down due to poor structure and formatting. Generally speaking, it's pretty important to consider article structure before just smashing your keyboard. This guide will help you get it right.

A story should consist of your title, an introduction and a body text. More editorial pieces might also include different media and perhaps a conclusion. 


Every story needs a good headline to be read. It's the first point of contact between you and your audience. People will decide in a split second if your story is worth reading, purely based on how interesting the headline sounds.

With that in mind, here are the 3 most important points to consider:

  • Identify The Hook Of Your Story
  • Avoid Click-Bait And Get To The Point
  • Include Emotional Element If The Content Makes You Feel Something Genuine


Your story should contain a small introduction that quickly establishes what it's all about.

Summarize the story within the greater context, maybe introduce questions or establish a general emotive tone if your story has one.

The introduction should capture the interest of the reader and encourage them on to the next paragraph. If it fails to do so, it's likely the reader will immediately abandon your story. However, be careful not to give everything away all at once. 

The Body:

The structure of your body text is one of the most important aspects of crafting the perfect piece of content.

Since the body of your story is all about explaining the subject, you might end up writing several paragraphs. Regardless of the length, it's important to maintain flow and break up large portions of texts with subtitles, images, videos or quotes. On longer pieces, consider using subtitles more frequently, but ensure a consistency of formatting (e.g. bold, headline, etc.)

Keep in mind that most stories are consumed on mobile devices which can make long segments of text appear overwhelming. Subtitles not only provide breathing space for readers, but they also allow anyone quickly scrolling down the story to get a general overview of what it's all about.

Header image and other media:

The first uploaded image of your story will always be your cover image. You can change it anytime by clicking on another uploaded image and set it as your new title.

As mentioned above, embedding media is a great way to add visually pleasing assets to your story. It’s simple and hassle-free to include videos or images into your stories. The shortest explanation of embeds on 3tags is that you can copy a link to content on the web, paste the URL into the editor, press “Enter” and it will work automatically.

Always try to use the highest quality images you can find. If you need help finding the perfect images for your story, try our favorite sources for hi-res quality stock photos!

Call To Action

A Call to Action is where your story creates impact and encourages the reader to interact with your work. Find the most relevant point of your story using words and images that are direct and interactive.

In any case, a good Call To Action encourages readers to share and discuss your story even more. 

Don't forget grammar:

Grammar truly adds meaning and worth to your work, making your writing better.

There are great resources out there, putting grammar and style rules into terms. You can always type a grammar or style question into your Google search bar or use tools like Grammarly for all your needs. Who knows, you might even start liking it!

Now, it’s your time to structure your first story!

34 0 15